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GTA 6 boss confirms Rockstar is not using generative AI to make the game

Brad Norton

Published:

Feb 03, 2026, 23:46

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Take-Two Interactive CEO Strauss Zelnick has addressed the use of Artificial Intelligence across the publisher’s studios, including Rockstar Games and the highly-anticipated GTA 6.

The use of AI tools in the video game industry is only becoming more prevalent, and

while some try to fight it

, others are plodding along without hesitation. The latest Call of Duty, for instance,

features fully AI-generated player rewards

With the release of Google’s Project Genie on January 29, 2026, for paying subscribers, this new AI tool allows for the creation of 3D worlds from text and images. Upon its debut, stock prices of countless game developers plummeted, including Take-Two with a 12% decline.

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Despite the impact, however, Take-Two head honcho Strauss Zelnick remains excited by the evolution of AI and its use across the game development pipeline, stating he’s “energized” by the new tools. Though he quickly shut down the idea of GTA 6 leveraging any generative AI software.

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Take-Two CEO is “really enthusiastic” about future of AI in game development

“This company was built on the use of machine learning and artificial intelligence,” Zelnick said in an interview with

The Game Business

“All video games are created almost entirely on computers, and we embrace technology.”

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While it’s unclear how each of Take-Two’s studios, including the likes of 2K and

GTA 6

developer Rockstar Games, utilizes AI, Zelnick clarified that there are “hundreds of AI pilots and implementations going on right now across our company. We’re really enthusiastic about what this new technology can mean.”

Microsoft

Take-Two is experimenting with various AI tools across its many game development teams.

Zelnick assured he remains “optimistic about all things AI,” explaining that “innovation is one of our core tenets.

“AI is definitely driving efficiencies, and we think also can drive creativity. Because as tools get better, our teams can do cooler and cooler things.”

Rockstar boss shuts down concerns GTA 6 will be too big for casuals with no time

Roblox launches new AI game creation tools and promises full scene generation

Japanese game studio forces applicants to draw in front of them to avoid AI

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For perspective,

Microsoft laid off 9,000 employees

in one swift blow back in July 2025 as the company pivoted to an “

AI transformation.

”

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Despite the widespread public backlash to AI use, Zelnick remains “more optimistic than ever. And [he] thought the [Google Project Genie] release was a great sign of things to come.”

Take-Two CEO shuts down generative AI use in GTA 6 development

“That said, do I think tools by themselves create great entertainment properties? No, there’s no evidence that’s the case and it won’t be the case in the future,” Zelnick said in an interview with

GamesIndustry.biz

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“Specifically, with regards to GTA 6, generative AI has zero part in what Rockstar Games is building.”

Rockstar Games

GTA 6 will not feature content created by generative AI tools.

“Their worlds are handcrafted,” Zelnick continued. “That’s what differentiates them. They’re built from the ground up, building by building, street by strees, neighborhood by neighborhood. They’re not procedurally generated, they shouldn’t be.”

So there you have it, straight from the horse’s mouth. Although he’s eager to continue experimenting with AI tools across the portfolio of game dev studios, we can say for certain GTA 6 won’t feature any content generated by AI.

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GTA 6 boss confirms Rockstar is not using generative AI to make the game - Dexerto